SiGMA Asia proved another hugely successful event for all involved with Xprizo. As expected, it was patently clear that Asia will be an incredibly important region for the business as there is a significant gap for a fintech platform to service the under and unbanked demographics. Xprizo provides a solution to this issue by removing financial divisions through integrating cutting-edge technology into everyday financial transactions. The goal for Xprizo is providing adaptable and flexible financial services across South East Asia, where many lack even basic banking facilities. 

Head of Business Development Sintija Rimsa and CGO Xavier Murtza led the charge on securing several new leads that were initiated over the show’s two action-packed days. Plenty of progress was also made with conversations that began before even arriving in Manila. 

A recurring theme centred on the Philippines, where positive progress was made towards an upcoming launch that will support the local community using the Xprizo ecosystem. With its location, the Philippines is a gateway to Asia, with many organisations opting to trial products here. Assessing the landscape confirmed Xprizo is at the forefront, particularly in digital transformation for financial inclusion and the digitization of the open banking system. The Philippines is in need of emerging market solutions, which is the same across all of the South East Asia region.

Away from the networking, Xprizo also flexed its fintech credentials on the panel floor. Xavier spoke eloquently and intelligently about “Up and Coming iGaming Payments: Advanced Options and Crypto Innovations in Asia.” A core part of his assessment was addressing how innovative payment solutions, including cryptocurrencies, are raising the bar in the gaming industry.

Xprizo CVO Richard Mifsud delivered an excellent panel performance for “Decoding Online Marketing Trends in Asia: Influencers, KOLs, and the Pinnacle Social Media Platform”. His in-depth knowledge across influencer and affiliate marketing strategies meant that the audience gained valuable insight into the topic.

The next event for Xprizo will be SiGMA East Europe in Budapest, we very much look forward to seeing you there.